The Burberry Logo is one of the most recognized emblems in the global fashion industry — a mark of sophistication, quality, and British heritage. Known for its iconic serif typography and historical association with the equestrian knight, the Burberry logo reflects over a century of craftsmanship and innovation in luxury fashion.
What is the Burberry Logo?
The Burberry Logo represents Burberry, the world-renowned British luxury fashion house founded in 1856 by Thomas Burberry. The brand is known for its classic trench coats, check patterns, and cutting-edge fashion designs.
Over time, the logo has evolved from its detailed Equestrian Knight emblem (introduced in 1901) to a more minimalist wordmark introduced in 2018 under Chief Creative Officer Riccardo Tisci. This change symbolized the brand’s move toward modernity while preserving its timeless British essence.
Burberry Logo Meaning and Design Elements

The Burberry logo is a perfect balance between heritage and modern design, showcasing the brand’s transformation while retaining its luxury appeal.
Typography:
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The current Burberry logo uses a bold sans-serif font, designed by Peter Saville, to convey modernity and strength.
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The earlier versions used elegant serif lettering, emphasizing tradition and craftsmanship.
Symbolism:
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The Equestrian Knight, a central part of the brand’s early identity, represented honor, protection, and progress — aligning with Burberry’s dedication to innovation in outdoor and luxury wear.
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The wordmark-only design now focuses on simplicity, reflecting the minimalist direction of contemporary fashion.
Color Palette:
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Black and White: The primary colors used in Burberry’s modern logo emphasize timeless elegance, sophistication, and clarity.
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Earlier versions often featured detailed gold or dark tones, showcasing luxury and prestige.
Available Formats of the Burberry Logo
The Burberry Logo is available in multiple high-quality formats suitable for branding, digital design, and luxury fashion media projects:
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Burberry Logo PNG – Transparent background; ideal for websites, digital branding, and luxury design presentations.
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Burberry Logo SVG – Scalable vector format perfect for clean, responsive web or print designs.
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Burberry Logo AI – Adobe Illustrator file for professional customization and design editing.
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Burberry Logo PDF – Print-ready vector file for editorial layouts and luxury catalogs.
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Burberry Logo EPS – High-resolution format suitable for billboards, packaging, and apparel branding.
The Burberry Logo stands as a timeless emblem of British fashion excellence, blending classic heritage with modern minimalism. From the Equestrian Knight to the sleek wordmark, Burberry’s logo evolution reflects the brand’s journey through innovation, sophistication, and global prestige. Whether for design inspiration or luxury brand projects, the Burberry logo remains a symbol of enduring elegance.